- Strategic Planning
The proliferation of alternative media and entertainment alternative products and the introduction of new digital technologies into today's movie theatre present a series of exciting new strategic and entertainment opportunities as well as challenges. How owners address these will determine whether their businesses fail or succeed.
GTI works with clients to identify and align their long-term objectives in order to effectively manage risk and identify both traditional and new opportunities for operational success.
- Market Identification & Site Location
Identifying the unique demographics and characteristics of a potential theatre market is often said to be as much an art as a science. GTI's Team has years of consistent success in identifying key fundamentals and market specific information that is critical in helping its clients to evaluate the economic potential for targeted locations. With its detailed depth of real estate and development experience, the GTI Team is often uniquely qualified to assist with both site evaluation and selection as well.
- Feasibility Studies
GTI believes a Feasibility Study is an inexpensive and effective way to quickly and easily test the viability of a business concept. Well known for its attention to detail, GTI provides a thorough and clear feasibility study that you can use in your analysis of potential theatre locations as well as for presentation to banks, partners, and other investors. The feasibility report includes demographic studies and analysis, projected P&L statements (5-10 years) coordinated to MPAA information and market recommendations.
- Business Plan
Overlaying the findings of the Feasibility Study, GTI will work with you in developing a specific business plan tailored to your market, its unique local and regional characteristics. The Business Plan will objectively develop and evaluate your tactical and strategic plans, as well as help to identify local market opportunities and their associated risks. Additionally, the Business Plan will provide analysis and projections on business considerations such as theatre consumer analysis, competition, advertising and promotion, operations, staffing, detailed financial projections for both operations and investment purposes.
- Financial Structuring / Lease – Debt Negotiations
GTI can work with you to analyze and create appropriate economic or financing models which may be helpful in obtaining financing or equity funding. Our experience in lease structuring and negotiations is available also.
- Theatre Market Positioning & Branding
Public awareness and market positioning are fundamental to your Project's acceptance and success in your selected market. GTI can develop a high impact and penetrating identity and positioning program customized for your project. Both the program and collateral materials can be used by you for project presentation to major studios, potential partners, and customers. |
